It seemed to start with the Help for Heroes charity, which does really good work, but it does seem to be a misuse of the word hero. There are, of course, many unsung heroes too.

Similar to the other over used word 'star' especially when prefaced by 'soap'.

Unfortunately that's when "super s" and "mega s" come in. There seems to be an implied pecking order of s is linked with with regional variations implying "extraness" like "Hollywood s" which I assume is better than "Bollywood s"

Don't you just love it when some croaky old oik who gets to bootcamp is called an "X Factor s"

I detest this fashion for applying superlatives to just about anyone who does anything at all. People who get up on stage in a talent contest and manage to stumble through a song with only a few flat notes are said to have 'nailed it' or 'owned the stage' or the audience has been 'blown away' by it.

Military people who simply do what they joined up to do are deemed 'heroes' just for being there.

Help someone out by doing a little favour and you're likely to be called 'a star'.

Listen to Joanna Lumley talking about her televised journey around Greece and you'll be told that everything is 'fantastic' and 'marvellous'. Food judges tell contestants that cooking 'just doesn't get harder than this' and that their jam roly-poly is 'absolutely stunning'. Flavours 'just explode' in your mouth.

Some media people seem to believe that nothing is worth describing unless it's done with a liberal dose of superlatives.

Now I'm off to be blown away by a stunning cup of fabulous tea.