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Share your marketing techniques.


LastChip

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Something that I have always been very poor at, is marketing. I not a natural salesman and it shows in just about everything I attempt.

A quick piece of research indicated that about 71% of new businesses survive longer than three years. So what happened to the other 29%?

Clearly some will have failed simply because they weren't viable in the first place, but it's my belief (gut feeling if you like) that many fail through lack of marketing. Getting their message in front of the greatest possible amount of people.

Now keeping in mind new "one man band" start-ups would probably have very limited funds, what are your favourite marketing techniques that worked for you?

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wildrover

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Some of the posts above appear to treat sales and marketing as the same thing. I consider'selling' and 'marketing' as different activities requiring different strategies.

For me, marketing is letting people know the services I can offer, it is aimed at all potential customers and is about raising my profile.

Selling is done face-to-face with a potential customer who has expressed an interest in one of my services. It is more about 'the pitch' for me, getting the best rate and offering the best value.

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Forum Editor

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You're right, but so often nowadays the two things are done by the same people.

When I first started in business I was taught that marketing is what presents the product or service to potential consumers, and selling is what transfers ownership from producer to consumer. Sales people often think they could do without the services of the marketing department, but oh, boy are they wrong.

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Markenbergers

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Marketing is very important. Definately universities are a good target because there are a lot of people in one place. Also another technique would be offering discounts to customers that get their friends, partners, different firms to come to you for business. This has worked with my start up to get my clientele bases to spread out quickly. This site kind of has an interesting break down of marketing techniques that could come in handy.
click here

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LastChip

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I've been going through my outstanding threads and this is one, so I'll mark it as resolved, but any more words of wisdom will be gratefully received.

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