I do agree that Saturated fat should be reduced by 50% in the report.
From the report
"What we are not doing is telling people what to eat.
"What we want to do is to make it easier for people to make healthier choices - to choose foods with reduced saturated fat and sugar - or smaller portion sizes."
I do not think Obese people make choices about what they eat. Anything goes. They are what they eat.
If fatty foods were sold under licence we might get somewhere.