Good job you didn't watch morning TV then, that is even worse.
"you get to keep 100 percent of any claim."
Listen very carefully (I'll say this only once),
You keep 100% of the compensation.
total claim will be for compensation plus costs, which the lawyer gets of course.
"patronising ads targeting us oldies"
Not seen the ones for window blinds, walk in baths, mobility aids etc. ?
Leave the telly off and sit outside in the sun with a good book or laptop on the forum .