It's here to stay. There'll be some winners and losers, there always is with anything new... Beta max Vs VHS, Compact cassette Vs Eight track, HD Vs Bluray. Now we're looking at DAB Vs DAB plus click here
I've been an early adopter and think it's the best thing to happen since radio was kicked into touch by TV in the '50s.
There's plenty of lively discussion on the net for and against it... it won't disappear by next week!