Do you feel that those that display adverts, on their Web Pages

  wee eddie 03:48 AM 11 Jul 13

have a moral obligation to check the legitimacy of any claim made in one of those Adverts, and/or, the probity of the Advertising Company?

If so, what do you think the limits of that obligation should be?

  simonjary 06:53 AM 11 Jul 13

That really is the business of the Advertising Standards Authority (ASA) rather than the media brand and platform hosting the ads.

If every website, newspaper, magazine or TV/radio station had to check every ad it wouldn't have any time or money over for actual content.

Media companies sign up for rules such as IASH, which stop inappropriate or offensive content or advertising.

The ASA investigates complaints on the actual advertising.

PC Advisor, does block many types of advertising independently - Wonga and the ilk, for example, which we find morally wrong.

  Quickbeam 07:08 AM 11 Jul 13

I'm glad to find that you hold that opinion regarding 'Wonga and the ilk' SJ.

  fourm member 08:12 AM 11 Jul 13

It can be difficult, especially for smaller site operators, to keep an eye on the automatically delivered adverts that are the easiest to use.

The problem is worse if the site is about something with multiple meanings. An innocent example would be a website about bits of glass in wooden frames that showed masses of adverts about computer software.

Incidentally, as I found out recently, it is very easy to complain to the ASA if you think an advert breaches its code. Even the 'editorial' on a site that sells things is covered.

  morddwyd 08:45 AM 11 Jul 13

"it is very easy to complain to the ASA "

I can confirm that.

I have complained a few times, usually about about car manufacturers (Nissan, Daewoo and Citroen)and in every case they gave been ordered to junk the ad, two of them expensive television ads.

They are much more user friendly than the Financial Ombudsman,l which always seems to act like a trade association, protecting its members except in the most blatant of cases.

  wee eddie 09:10 AM 11 Jul 13

When discussing the effectiveness of the ASA ~ The sad thing is that complaints are made after the event and the Advert has probably run its course before the Complaint is even Registered, let alone acted upon. Also the Fines levied are derisory.

[b]May I add a supplementary question:[/b]

Is your opinion of that Website influenced by the appearance of an Advert that offends you?

I should say that it was the appearance of a totally unsuitable Advert on my Facebook Page that initiated this Thread.

  spuds 09:53 AM 11 Jul 13

I think that we have to look at all forms of advertising in different ways, and this is were the human factors differ. What's suitable for one individual or advertiser, might bring complaints from another.

Some of the adverts that really wind me up, are those that seem to border on the untruths, yet are still allowed to entice the public in perhaps making a wrong decision, like the increase of gambling advertisements or personal health products.

The ASA do seem to do a remarkable job, on the complaints that they receive on a daily basis. I only wish other 'Watchdogs' would do the same?.

  fourm member 10:33 AM 11 Jul 13

I agree that normal ad campaigns often run their course before the ASA acts. Sometimes, it seems ad agencies persuade clients to make a controversial ad because they know there will be free PR later when the ASA rules against it.

It's different when a website is making a false claim about its products because that will stay there for a long time unless the ASA acts. I'm waiting for the outcome of a complaint about a 'medical device' that is simply an inert box with knobs on and claims to treat all manner of conditions.

With Facebook, I think it is desperate to keep its income up in the face of lawsuits from people who bought shares in last year's IPO and it doesn't have the will to avoid causing offence.

  wiz-king 11:16 AM 11 Jul 13

Yes. That's why I don't have any on my website. I have a page of links but they are easier to keep control of.

  ella33 11:36 AM 11 Jul 13

I have friends who have a problem with the type of ads that repetitively turn up on their personal You Tube page or Facebook newsfeed. These ads are intended for the client not anybody contacting them but they seem to focus on something... the worst example being one person who has been targetted by non stop ads for funeral payment schemes, with rather descriptive pictures! The recipient has seen the funny side and posted them to friends, to show the unbelievable nature of some ads but it is getting a bit much now. There are various blocking apps but some of these ads are persistant. I know you were discussing the validity of ads but it is the same general area and there is no guarantee of the quality of funeral provided by these rogues either ;)

  ella33 11:39 AM 11 Jul 13

wiz-king, I thought that web pages were too expensive to run without ads? Maybe it is possible if you have links


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