But the stores are doing their level best to bring some form of balance to the escalating food prices.
OK it can be seen as a PR exercise- which it is- .
But if folk want food at prices they want to pay - so be it.
The 1.99 bird is plainly a loss leader, and the poultry trade has, as with all others , to balance
what they make with what they can sell.
The £5 chicken may equate with a 'better life' in some folks eyes - but if no one wants to buy it, it will lived and died in vain.