black lager

  sunnystaines 16:30 23 Mar 10

will this catch on?

  sunnystaines 16:30 23 Mar 10
  peter99co 16:50 23 Mar 10

Pitched firmly at a younger market. Why? Money! Should they? No!

  BT 17:01 23 Mar 10

Since its the custom, especially amongst younger drinkers to guzzle it straight from the bottle I doubt they'll even notice what colour it is, as long as it gets 'em legless in as short a time as possible.

  Al94 17:34 23 Mar 10

No, it will go the same road as the white Guinness did!

  Quickbeam 09:11 24 Mar 10

Before I clicked the link, I thought to myself only the Guinness brand could make a success of that product, so I think that with the weight of their cool marketing ads, it will sell.

  DANZIG 09:50 24 Mar 10

....I've been chucking this stuff back for years!

Its yummy.

click here

  Awshum 10:30 24 Mar 10

obviously over the legal age young.

  Quickbeam 11:17 24 Mar 10

I think it's fair to say that every alcohol ad ever made tries to promote a cool image, whatever the age group it's aimed at.

Cockburns port, Glenmorangie, Carlsburg, Famous Grouse, Tetleys, Double Diamond, Martini, all of them aimed at different age groups, and social types, and 'cool' being the interpretation that links them all.

  Quickbeam 11:22 24 Mar 10

Look how that's changed over the years from being aimed at old fogies to the trendy set with the surreal ads of now...

But it's still a mature person's drink, the danger in alcohol ads is in the sickly sweet alcopops that are made to taste like children's squash drinks.

  Quickbeam 11:23 24 Mar 10

I'm quite looking forward to trying it out myself:)

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