and to put it bluntly, not really bothered either.
The average bloke knows his beer fags fuel etc. are costing him more thats what he cares about and there is nothing he can do about it til the next election.
Then he'll stupidly vote for the "other lot" thinking things will get better and when they don't, the cycle will just repeat.
In the meantime there are more important things to think about, like all the celebrity gossip and reality TV programs.
The only thing 4G means to the average bloke is he can stream his crap to his smart phone quicker (the phone is probably a lot smarter than he is anyway).