As with all things, compter related things has it's own jargon. This happens in all walks of life; whilst in the Navy myself and a colleague were in a pun near Nrecastle one evening when another custome said to us, 'you two have been talking for nearly an hour and it was like litening to someone talking in a foreign language'.
If you are going to be using a certain type of equipment, in our case computers, then a certain knowledge of terminology is required. It is difficult to give someone advice in a pub if they do not at least understand the basic terms.
No one expects everyone to go delving inside a base unit with both hands or know what a sata cable is or looks like. But, leaning a few basic terms and what they mean come with owning a computer and that's not being a geek! Trust AOL to come up with something like that! R. Soles On Line must be making a fortune out of their helplines!