I have never paid to update drivers.
I normally update drivers only if I have a problem and usually that is a graphics card snag. Occasionally I have been alerted to a later graphics card driver and have installed it but then I read about what has been improved, what bugs have been fixed, etc. If I want a new driver I go to the manufacturer's site and download the correct driver and read their installation instructions carefully.
If I used a program I certainly would not pay for it.