can be a nightmare if you don't have any previous experience, and not surprisingly many people soon give up in despair.
Before worrying about how to attract customers, your priority should be to familiarise yourself with some key aspects of online selling:
1. Identify your market - the internet is a global communications network, and customers may come to your site from all over the world. If you are happy to supply your goods/services to someone in Kyoto or Alice springs, fair enough, but if you're not you must make sure people know it.
2. Online consumers expect instant service, so plan accordingly; if people will have to wait four weeks for delivery be prepared to tell them so, loud and clear, on the site.
3. Everyone wants to use a credit card - they've been told it's the safest way to shop online, and unless you have some arrangement for accepting card payments you may as well not bother.
4. There are laws - lots of them - relating to online trading; make sure you know about them, and comply with them.
5. Think about meeting demand. If you are inundated with orders will you be able to cope? Being inundated is a relative term - to a sculptor five orders may be a daunting prospect, whereas it may take 5000 orders to swamp someone who sells packs of playing cards.
When you're ready, ask more specific questions, and we'll take them one by one.
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