If you are using the USB connection for this printer. then try removing the software driver and the hardware for the printer itself from Control panel/add/remove programs.
Disconnect the printer from your PC and install the software first, only connect the printer when requested to do so from the on-screen message. If you do not see any message to connect your printer, then let the install of software drivers continue and on completion, reboot your PC.
Then connect the printer USB cable and turn on the printer. Windows will say "New hardware found" and finish the install for you. Should work OK now, if not, then please post back and someone will offer further advice. Regards. j.