For commercial reasons, it is unlikely that the cover disc will ever tell you what program is:-
1. Free to install, free to use forever,
2. Free to install, to be bought (or not) after the trial period (discounted or otherwise).
Threads pop up regularly on here regarding what is still a bone of contention for many.
ATI (v10) free? Don't know, but if I were a betting man, I'd say no chance!
I'd expect it to over right a previous version but you should get a confirmation on here from a.n.other.