Meta tag check...

  nick_j007 15:32 18 Aug 07
Locked

Hi all, I have my web site with 1and1 and all is well overall. Just running a few tools on it as available with 1and1. The meta tag check says this...

"You may use up to 1000 characters to create keywords. After an analysis of your keywords, please be aware that you have exceeded the amount allowed by 1371 characters. Please correct that. "

Not sure if it helps but my web site is here: click here.

Thanks, your views on the above message are welcome.

Nick

  Eric10 19:13 18 Aug 07

Keywords are of dubious value for today's search engines and over-use of them can be detrimental to your ranking since keywords that don't have relevance to text on that page can mark you down. Search engines take more notice of the text on the page and you seem to have this covered quite well on your home page. <h1>, <h2> tags are also important but you have used quite a few empty <h1> tags and have an image inside another. Images can't be read by search engines and you don't even have any 'alt' text for the image which might have helped a little.
I copied the keywords from your home page into Word and it counted 1371 characters. Don't forget that a character is any letter, number or space not just full words. You also seem to have the same keywords repeated on each of the other 7 pages.
I would suggest greatly reducing the number of keywords on the home page and deleting them from all other pages or at least reduce those on any page to be relevant to just what the content on that page is.

  nick_j007 09:28 20 Aug 07

Sincere thanks to you both, I shall take this on board and look at what I'm doing.
I'm no web master of course, so I am doing as much as I can on my own. I do though find it interesting and enjoy trying to get my ratings as high as possible with the obvious search criteria on Google. I'm running a business as much as anyone else is and need to get the hits. Half my work is from the Internet.
Just signed up for Google analytics, and the detail it gives is amazing...it's even telling me what my visitors have had for lunch!

A few questions if I may:
Eric10 you say...

"<h1>, <h2> tags are also important but you have used quite a few empty <h1> tags and have an image inside another. Images can't be read by search engines and you don't even have any 'alt' text for the image which might have helped a little."

Sorry, but this is over my head...can you explain in more detail please?

If I should be looking more closely at the keywords (as content) on my home page, then I feel I should be bringing a list of possible concerns my potential clients have (presently on my 'My Approach' page) to the home page, thus making it quite a long page to read...would you agree?

Another one...sorry. Eric10 again says:

"I would suggest greatly reducing the number of keywords on the home page and deleting them from all other pages or at least reduce those on any page to be relevant to just what the content on that page is."

That's fine, and I suppose it relates back to my opening question. Are you saying I should pull them out of my actual homepage content, or the list I can create for keywords in the properties section for that page?

Many thanks for keeping an eye on what I'm doing, it helps a lot.

Nick

  Eric10 11:11 20 Aug 07

First let me say that I agree with forum member when he says that you can remove the keywords metatag altogether. It's just that some people like the belt and braces approach and tend to cling onto a few keywords but over use of them will definitely cause your site to be marked down. There is a wealth of information on the link he has provided.

The <h1> tag (heading 1) is indended to be the main heading on a page and this is where the search engine crawler expects to find the name of your page. <h2>, <h3>, etc. are lesser headings and could be used for section headings etc if required. On your home page you have 7 instances of the <h1> tag, four of which are empty of any content e.g. <h1 style="margin:auto 0cm;text-align:center;" align="center"></h1>.
Of the remaining <h1> tags, the third one down the page contains your logo which has the unfortunate name of Untitled-1.jpg while another contains the table that holds the three picures linking to external sites. The only useful <h1> tag is the last one on the page which holds the text "Alpha Dog Behaviour" but the search engine crawler may not reach this one as it has to negotiate 6 others before it gets there and may already have given up.

Search engines only read text, so a graphic of some text will not be picked up and this is where it is important to use a descriptive "alt" inside the <img> tag. There are accessibility reasons for using "alt" also but these don't concern search engines which is what we are discussing here.

On your last question. Remove the keywords from the head section but make sure that as many of your important words as possible get mentioned in a sensible manner within the text on the page. Your home page seems to contain most of the words already so I would worry too much about that. You don't need to include the text from other pages on your home page as the crawler will follow through to these pages itself. Just make sure that the home page gives a good description of what the site is all about.

  Eric10 11:19 20 Aug 07

In the last paragraph I meant to say "would'nt worry too much about that".

  nick_j007 18:28 20 Aug 07

Right. I think I got most of that.

The problem I do have I suppose is that this web site is edited on what you might call a WYSIWYG editor.

I do not see any HTML as I edit the content through a browser with 1and1. The page looks very much like what you see on the internet, along with a few tools along the top. In an ideal world I would migrate it all to some 'proper' web building software, but it works as it is I feel.

The reason I explain the above is that I don't work as such with 'H' tags at all, so I am finding it hard to relate your findings back to my site, though I shall rename my logo to something meaningful. Might I call it 'dog training' as a search element in itself?

When you refer to Alt a few times, the only way I can see this information is by right click, and then properties on the images. I shall rename these logos and add them again to make them more meaningful.

I wonder then if I would be as well to bring the logos down the page, so Google hits text first?

Hope you're not sighing too much your end!

Nick

  nick_j007 14:41 21 Aug 07

Thank you, I shall look at it again soon.

I have tweeked the home page a little as you might care to view, and this will help maybe.
Brought the logos down the page which is better as it shows who I am more clearly rather than confusing a new visitor with other logos.

Out of ten how strongly would you suggest I would be best to migrate to different software and use that?

Many thanks as always.

Nick

  mco 18:01 21 Aug 07

the text is - if you hover your mouse over images (try it on this pc advisor website) it gives a short description - useful if your images load up slowly - and useful for google. You don't appear to have any - if you hover your mouse over your photos - there is nothing. I seem to recall my first site was built with an online webbuilder like yours, not with 1&1 but Lycos, but no doubt same system - and their program just didn't allow for such things as 'alt' text. So it might be the same with yours. LIkewise perhaps with the headings/subheadings. Your site works pretty well as it is apart from your concerns about google rating so I wouldn't immediately ditch it and rush out to 'migrate to different software' but.... if you do plan a major rehash, then certainly consider Netobjects fusion which is WYSIWYG, simple yet professional and will offer all the features you have with 1&1 but the facility to take it a little further (like h's and alts!)

  mco 18:02 21 Aug 07

is what I meant on the first line of above..and when are we ever going to get the facility to edit our posts, FE?

  nick_j007 23:37 21 Aug 07

"You don't appear to have any - if you hover your mouse over your photos - there is nothing"

I think you're right mco. I see no options to do anything like that in my web software, and I am pretty familiar with it now...it is in essence simple, but that has been a saving grace in some ways thus far.

I have renamed my logo in the properties, but this seems to make little difference. Thanks for explaining this anyway.

I shall continue to do what I can in terms of SEO for now, and will bare in mind the options for Netobjects (1and1 do provide this FOC) into the future.

Thanks again.

Nick

  nick_j007 22:47 22 Aug 07

I hear you fm, thanks.

Not quite the same I know, but my reports are written in extra big font to allow easy reading!

DDA in my field is the dangerous dogs act ;-)

Thank you all very much for your input and I shall mark this as resolved for now.

New questions I will open a fresh thread.

Cheers,

Nick

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