ipod touch and dvd clone mobile help please

  sativa-joe 08:05 31 Aug 08

recently bought a 16GB ipod touch and so far i am really,really impressed with it,however can someone please help with this issue?
i want to put some movies on it and have bought and downloaded DVD clone mobile and any DVD,today i tried 3 times today and with no success,i start the DVD clone programme and select the following from "what do you want to copy today" Apple ipod touch,i can then copy and upload the DVD using itunes to my Ipod but when i go to play the DVD i get the message this format is not supported !!!!!!
i have also tried converting the DVD in I tunes using the option that is on the Itunes menu,with still no luck.....
can somebody please tell me what i am doing wrong,or post a dummy's guide to correct me where i am going wrong?
thanks in anticipation..

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