Bit of a funny subject this for a computer forum so apologies for that, but my graphic design company has recently been awarded the rebrand contract for a hotel. One of the aspects of this rebrand was to come up with artwork designs and A NAME for a new dining venue they are building which will be launched in late spring.
We're quite happy to charge our normal research and development rate etc for the artwork but have not been in the situation where a client wants to buy a name.
Any computer graphic designers been in this situation before? And what did you charge the client for the name? (they would then own sole rights to the name).