i think the more hits you get, the more likely it is that your site will jump up the search tables.
there is a place in liverpool called Wallasey, so that will add to the search pages.
i guess that word of mouth will help as well.
i'm also havin trouble with my sites on search engines. its so inconsistent. i posted a message a few days ago, and FE suggested taking out my meta tags. and the site stil comes up. that suggests to me that meta tags can be pointless.
sorry i'm not much help! i'm just ranting on......