You can delete it from start menu. It is just a link, not program itself. When you want to run it, use "My Computer" or "Explorer" (this is file explorer, not IE), go to directory find the program file, double click to run it. Better than install another program for this.
If your PC has multiple user account, you do not want other to see your program in start menu. Use "My Computer" or "Explorer" again, go to directory "Documents and Settings", you can find directory "All Users" (so do directory for other user accounts), find items you want to hide in "Start Menu", cut them and then Paste them to Start menu under your account directory.