that we've seen your site before - it's looking good.
There are certainly plenty of pitfalls for the unwary where e-commerce is concerned, but get it right and the rewards can be substantial. This isn't the place for a full discourse on the subject (I could write thousands of words), but here are a few of the more important factors to consider before you start:-
1. Research the competition. There are few businesses which can claim to be unique, and it's well worth taking a look at others who are already doing the same thing. If a search doesn't produce any returns you know that you're likely to do very well, provided you are selling something that people want.
2. Make sure that you are prepared to cope with a large demand if it comes. Many small businesses have been swamped by the volume of orders that can come via a website, and there's nothing that's destined to bring things to a grinding halt more than the inability to keep pace with demand. Think about the logistics of packing and despatching orders to the four corners of the globe, and remember that people tend to see internet shopping as instant shopping - the internet is no place for 28 day delivery delays.
3. Make decisions about the way that you'll handle the money. Everyone expects to pay for internet purchases by credit card, and unless you have an online merchant agreement with the card providers you'll need to think about a third-party card payment processor.
click here for more information about all that.
4. Acquaint yourself with the terms of relevant consumer legislation. Nowadays online shoppers are extremely well-protected by the law, and you need to know about that. You'll have to comply, both in terms of your site's content, and your pre and post-sale services. Don't take shortcuts here - the penalties for non-compliance can be severe.
5. From April this year there have been some changes in the rules applying to online sales. You must provide:-
a)your VAT number (if you have one)
b)details of membership of any professional organisations.
c) an acknowledgement of each order.
d) an opportunity for customers to correct orders before they are completed.
6. If you plan to collect and store customers' personal data (and most online businesses do), you must provide an online privacy statement, setting out your policy with regard to data-protection. If you plan to use the data for any purpose other than plain storage (process it) you must register as a data controller with the UK Information Commissioner.
There are other factors to consider, but those are the main ones. Netobjects Fusion, which you've used to build your site, has e-commerce packages available at relatively low cost, and I suggest that you investigate these first. In NOF version 8 you access these details via the opening page - just log in via your NOF control panel.