Cannot transfer Amazon downloads to iPhone

  Dalglish2 15:15 29 Dec 10

I've purchased mp3 music from amazon which I've successfully imported into itunes. The music is DRM free however when I try to transfer the purchased tracks from itunes by syncing to my iphone, the tracks wont copy.
I've tried dragging the tracks to the iphone icon but it's greyed out and wont copy. Help please!

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