are interested in independently audited figures, and that's what we are able to provide. Our ABC rating is what counts, and that's why we are able to attract the big name advertisers.
The number of votes in a poll represents a fraction of the number of people who log in to the forum each day - as do the forum posts. As we have said many times before, we know from the server logs that there's a silent majority who log in and read the threads without actually posting themselves. There's nothing wrong with that - they gain useful information, and it's what we're here for.