I dont really understand your post. Are u talking about the signing guy on late at nite whos in the bottom right of the screen? He doesnt really bother me, and think its good that Sky are trying to reach everyone.
You are asked for a pincode for movies that have a certificate over 15 (I think), you are asked to input your pin code, usually the last 4 digits on your Sky card, it doesn't cost you anything more.
IMO Sky offers a great entertainment service, one of the best. The menus look professional, the Movies are good (if repeated a little) and the Sport is second to none. Of course it all comes at a price, but if u make use of there calls package and BB Id say it probably works out a good deal.