Microwarehouse is now part of PC World

  Al94 17:50 07 Jun 04
Locked

Just received the following email

Dear Customer,

We are delighted to announce that Micro Warehouse UK has become part of the PC World group of companies. We are confident that you will continue to receive the excellent service you have come to expect from us. We will be working hard behind the scenes over the next few months to deliver even more benefits to your account. The newly combined operation will benefit from enhanced sourcing and buying operations, which will mean that we will be able to offer even better value, plus a new national presence through 137 in-store Business Centres.

In the meantime, be assured that there will be no compromise to our service levels, product availability, competitive pricing or customer service. We will inform you promptly of any benefits to be introduced, and reassure you that these will only provide your business with an even higher standard of service for the future.

If you have any questions, please do not hesitate to contact your account manager. In the meantime we thank you for your highly valued custom and look forward to continuing to support your business in the future.

Nigel Foxwell

  ajm 18:05 07 Jun 04

Microwarehouse was one of PC World Business ( Part of DSG ) main competition from the business side of the market, SOHO, VARS, Resellers, etc.
Microwarehouse has a loyal and big business customer base. It is this profitable base that PC World Business is after, as its own PCWB does lack that elite customer base that Microwarehouse had.

Some of you may recall, DSG bought out Byte Computers as it was deemed to be a threat to them.

  €dstowe 18:49 07 Jun 04

This is bad news. Not for the reasons you may think I mean - the involvement of PCW but purely from the fact that a good business has been absorbed into something bigger and much less flexible which gives the customer reduced choice where to shop and, no doubt eventually, a reduced choice of what to buy.

There are far too many of these leviathans around in all trades and businesses -and they're getting more. It is not a good thing.

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