We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

3D TVs to reach 50 million in 2015

But 3D faces small screen problems

Shipments of 3D TV sets will approach 50 million in 2015, with market growth having started to accelerate in 2013.

According to ABI Research the 3D TV market will spend the next couple of years establishing itself and accumulating a base of content and devices (both TVs and Blu-ray players).

“The 3D TV market is moving faster than expected,” notes industry analyst Michael Inouye.

“There was widespread skepticism that production models would be available so quickly. But by June this year many TV manufacturers had 3D models in their lineups. Most 3D TVs will be Internet-connected.”

The popularity of 3D movies has been a primary driver. TV makers are looking for differentiation and a reason for premium pricing.

With some of the biggest-selling movies ever in 3D, and customers willing to pay more for the experience, they saw an opportunity to bring that experience to the home.

But there are inhibiting factors. “Unfortunately the 3D movie experience doesn’t always translate well to the smaller screen,” says Inouye.

“Some sports programming is also problematical: wide fields and big stadiums just don’t lend themselves to 3D.”

Another inhibitor is expense, adds digital home practice director Jason Blackwell: “Not only do 3D TVs command high prices, but the active infrared glasses needed for the most common 3D technology can cost $150 a pair, and glasses from different manufacturers are incompatible.”

However gaming “makes a lot of sense” for 3D, say the analysts. There’s a huge installed base of game consoles, and both the Xbox 360 and the PS3 can support 3D content, and all PS3s support 3D Blu-ray.

“Everything looks good in HD, but not everything looks better in 3D,” says Blackwell. “Content producers should be selective about what titles they assign to 3D production release.”

Digital Home news and reviews

IDG UK Sites

Best Black Friday 2014 tech deals UK: Get bargains on phones, tablets, laptops and more this Black...

IDG UK Sites

Tomorrow's World today (or next year)

IDG UK Sites

25 iOS apps turn (Red) for World AIDS Day campaign

IDG UK Sites

Advanced tips for Mac OS X Yosemite: use Yosemite like an expert - 5 new tips added