Technology is empowering women in Asia Pacific Economic Cooperation (APEC), according to international communications company Ooredoo.

Ooredoo delivers mobile, fixed, broadband Internet and corporate managed services customised for the Middle East, North Africa and Southeast Asia.

The company has taken women-specific initiatives in order to help women tap technology and innovation to make their communities more progressive.

Ooredoo supports APEC in encouraging women in the economy so that women can realise their potential in society. The company points out that if women can access mobile technology they can not only improve their lives but enhance the lives of those who depend on them.

Ooredoo has previously worked with the GSMA and the Cherie Blaire Foundation to empower women through enhanced connectivity, which brings greater access to information and business support.

Leveraging mobile technology

Indosat, an Ooredoo company, established the Wanita Mentari programme designed to encourage women to increase their access to information and business services by using mobile technology.

This programme is of special significance as women comprise about two-thirds of the country's entrepreneurs in Indonesia.

The next stage of the Wanita Mentari programme is already planned out to boost entrepreneurial spirit through inter-connectivity and the exchange of ideas at both country and international levels.

Ooredoo is leveraging mobile technology across its markets to empower women and claims that its initiatives have been commercially successful in addition to effectively addressing the needs of women.

Indosat also hosted the Indonesia Womenpreneur Competition Award (IWC) this year in partnership with the LTO-PA (Ministry of women's empowerment and child protection).

The 10 finalists recognise the importance of ICT and online media for promoting their products while creating virtual networks and building communities both online and at home.