The New Zealand PC market posted sales of 175,800 units during the first quarter of 2014, a rise of 22 per cent year-on-year.

According to IDC's Asia Pacific Quarterly PC Tracker, increased consumer spending,replacement of older PC's that ran Windows XP, and growth in the education sector drove the strong shipment growth.

IDC anticipates the NZ PC market to undergo a 6 per cent increase year-on-year for the whole of 2014 as the domestic economy expands. However, IDC expects the market to decline beyond 2014 due to competition from substitute devices like tablets and smartphones.

"The annual rise of the PC market was witnessed in both the consumer and commercial segments. Consumers opened their wallets for PC purchases on the back of an improving economic scenario as consumer confidencetrended upwards and unemployment rate experienced steady declines," said Arunachalam Muthiah, market analyst at IDC.

"The commercial segment observed refreshes in the enterprise, government, and education sectors, whilst major PC brands offered special discounts and incentives to channel partners to further aid growth. Increased demand for Chromebooks from educational institutions also propelled shipments," Muthiah added.

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HP continued to lead the New Zealand PC market in the first quarter by occupying 37 per cent of the market. Acer came in second by obtaining around 18 per cent and was followed by Apple at 13 per cent. The fourth and fifth places were occupied by Dell and Toshiba respectively.

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