Telecom has gone live with the Hybris commerce platform on its prepaid mobile service.

The platform will enable Telecom customers to buy and self-manage their product portfolio in one place across digital channels. It will also supports the smartphone app that itemises activity by voice, text and data, and includes alerts and notifications options.

Post-paid mobile, fixed line and broadband services will launch on the platform in the coming months.

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According to Telecom, the deployment of Hybris software, which is an SAP company, is part of a much larger reengineering programme. This is a major technology change programme that, among other things, is meant to enable Telecom to improve its speed-to-market and drive targeted sales campaigns.

"We are building user friendly interfaces which have a consistent look and feel across all channels and devices including online, in-store, mobile, mobile apps, tablet and call centre, all giving a delightful customer experience," explained Claire Barber, GM of change and technology at Telecom.

Graham Jackson, senior vice president, Hybris APJ said, "We're excited Telecom chose Hybris to help extend the range of services to their customers and tailor those offerings to individual requirements. Hybris has an excellent track record in the telecoms sector having worked with some of the largest providers in the world and we were able to bring this experience and expertise to Telecom."

Other Hybris telecom clients include Vodafone, Three, Phones 4u, EE, E-Plus and Ericsson.

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