Netsuite has announced SuiteCommerce, a system designed to aid companies in selling to customers using any device.
Zach Nelson, Netsuite chief executive, told delegates at this week's SuiteWorld conference in San Francisco that the system was a "commerce platform that allows you to support any touchpoint and business model, while providing integrated back office commerce, and a platform for rapid innovation".
The system has been designed in response to concerns from companies that it was increasingly difficult for them to serve customers in-store, through all mobile platforms, and through different tablets and traditional online channels, while pulling in data from an array of core enterprise resource planning modules.
"Apple and Amazon have really set the benchmark here," Nelson said. "For example, Apple serve all their channels through one core platform and can access all the data easily. Other companies are really trying to figure out how to do this."
The SuiteCommerce system is designed for companies that sell to consumers as well as to business clients.
"If you're a software vendor and you're still trying to work out social and mobile as an apps company, you have serious problems," said Nelson.
"We want to transform how your business operates. You are eliminating friction between accounts, support and sales systems and trying to operate seamlessly."
"It's a customer driven revolution in e-commerce. Even business to business clients want an e-commerce experience."
Nelson predicted that 'machine to machine' commerce would also grow massively. In M2M, no humans are involved, and Nelson said the new system would serve this sector.
"We have customers that use surgical robots, for example, that automatically order more tools when they need them.
"The human as a CRM system will be a thing of the past. Your car will tell you on screen when your wipers or tyres are deteriorating, and order more for you."
SuiteCommerce runs on Netsuite's core CRM and ERP systems. Developed over 18 months, it offers a "truly integrated" experience, Nelson said. It allows businesses to build sites with a "responsive design", adapting to the device being used by each consumer and to the data in their Netsuite ERP and CRM systems.
Early customers in the USA include the Girl Scouts and retailer Serena&Lily, and Netsuite is beginning a limited rollout of the product's release to customers globally.