Data services company, SkyFii (ASX: SKF), has signed a wholesale distribution agreement with IT sales and marketing distributor, Data Solutions. Under the agreement, SkyFii will supply data analytics services to Data Solutions’ reseller customers in Ireland and the UK, enabling the company to establish a presence in those geographies.

According to SkyFii, it inked this deal as Data Solutions has a reputation for enabling high growth businesses to achieve market penetration through its relationships and existing market credibility.

“It is an established regional distributor of many leading brands including Citrix, Symantec, Arista and Aruba Network products and services. Data Solutions currently reaches over 400 reseller partners and thousands of end user customers in the region through its numerous distribution agreements,” it said, in a statement on the ASX.

Under the agreement, Data Solutions can sell SkyFii’s services to existing Aruba resellers, leveraging its exclusive distribution agreement with Aruba Networks. It can also target new non-Aruba wireless resellers, providing access to a larger pool of potential customers for SkyFii. Service fees will be collected from end customers by Data Solutions.

Data Solutions will be responsible for providing support to the end customers including account service and call centre enquiries. Alongside this, SkyFii will provide dedicated product support to all businesses that utilise SkyFii’s services through Data Solutions.

SkyFii CEO, Wayne Arthur, said the distribution agreement with Data Solution is an ideal partnership for SkyFii as it continues to expand internationally and begin to penetrate the UK and Ireland.

“It brings SkyFii’s data analytics services to a new, geographic territory through a partner with reach and reputation. We are very excited about the opportunity this partnership brings, and the growth potential for SkyFii’s product and services across this region,” he said.

Data Solutions sales manager, David Keating, said SkyFii’s services allow businesses to interact and understand the needs of customers better than ever before.

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“For Data Solutions’ resellers, it provides the opportunity to add real value to their business customers through a tool that brings intelligence to the way businesses approach their decision making,” he added.

The first pilot contract has also been signed and will be delivered through Data Solutions’ reseller, Electro Automation, in the coming weeks. The trial services agreement has been signed with Eyre Square Shopping centre in the town of Galway, Ireland.

This trial will commence in the coming weeks and will run for a four week period. SkyFii said if successful, a full services contract will commence shortly after.

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