Enterprises must innovate and adapt to the emerging trends, or be left behind.

This is the message imparted by IT solutions provider Dell in the Philippine leg of their Solutions Tour 2013. The company deems that cloud computing and virtualization, consumerization of IT, big data, and data protection are key aspects that local companies must focus on this 2013 and beyond.

"CIOs really need to go and innovate; move from their current infrastructure quickly and transform," says Sumir Bhatia, Dell Enterprise Solutions Director for South Asia. "It's not [a question of], but when."

This is being supported by IDC's recent release of their 2013 ICT predictions for the Asia Pacific region, where transformation is likewise the theme, as consumerization and business competencies are few of the points the prediction highlighted.

"The way which IT is being used has changed," affirms Simon Piff, IDC Asia/Pacific's Director for Enterprise Infrastructure Research. "2013 is the last call for CIO transformation; CIOs have to wake up to this call."

IDC also forecasts that 14% of tablets, and 41% of smartphones will be used for work, as part of the corporatization of consumers.

Today's collaborative environment now allows social functions to be embedded into enterprise apps, along with allowing these to be utilized into the workforce's personal devices.

While Bhatia recognizes these trends, he notes how businesses are challenged by the security issues associated with new trends.

"Today the role of CIOs is 80% focused on just keeping the lights on, and just 20% on innovation. Dell is looking into putting this into a 50-50 situation in a short time frame," he underscores. "Transformation is a step-by-step approach."

Dell further addresses these through their end-to-end solutions which started when they embarked on their own transformation from a PC vendor to an IT solutions provider over four years ago. To date, the company has already invested more than US$10 billion to deliver solutions in the data center, security, services and software spaces.