Security vendor, Bitdefender, has launched the 2014 edition of its self-titled security package, which comes with the vendor's new Photon technology.
The Photon update is designed to speed up scanning and boot time, as improve interaction with apps.
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Bitdefender chief security strategist, Catalin Cosoi, said most of the vendor's efforts in updating the product this year were "under the bonnet."
"We didn't want to enter in a features war but stick to our main goal to be number one in terms of detection and cleaning," he said.
Even so, the priority this year for the design team was to make the suite "even faster, if not the fastest product," particularly in order to maintain its number one position in independent tests.
It was from this perspective that the Photon technology emerged, which Cosoi said works by eliminating slowdowns and accelerates scanning speed by gradually adapting to your PC.
"The Photon technology gradually 'discovers' the currently installed applications on the user's computer and molds to every PC configuration individually by learning which processes need monitoring and which ones do not," he said.
"The result is a lower number of files that need constant supervision and less system resource spent on watching perfectly safe applications, which allows the scanner to fully concentrate resources on potentially malicious files."
What Cosoi is the most impressed with is not just how fast the operations are, but also how seamless the job is done.
"The product is very fast with a smaller footprint on the computer, while the performance in terms of detection levels remains the same if not higher," he said.
The 2014 suite also comes with Bitdefender Safepay and New Wallet aimed at protecting online shoppers, while Parental Control is designed to provide protection for kids.
"User's data privacy and digital identity are becoming an increasing concern and are just as important as data stored on a computer's hard disc," Cosoi said.
"We believe consumers should have the ability to control and protect their private information, and this has been our primary focus areas for our suite of products."
Another major update to the suite includes new versions of Bitdefender Autopilot and Anti-Theft.
As for what Bitdefender's expectations are for the A/NZ with the 2014 product, Cosoi said the plan is to maintain position while also looking to expand within the enterprise and SMB space.
"Australian's take security protection seriously, and it is our fastest growing market where we have the highest penetration with Bitdefender Total Security," he said.
"To this end, we have already launched Bitdefender GravityZone which offers protection for endpoints, virtual environments and mobile which our local partner will introduce very soon in Australia."
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.