The younger generation in Singapore and other Asia Pacific countries are adopting WeChat, a mobile social communication application for smartphones, in droves.
According to GlobalWebIndex (GWI), a market research company specialising in online consumer behaviour, WeChat's active user base has increased over 55% from Q2 2013 to Q2 2014 globally, with Singapore's growth attributed at 60%.
Significant growth within APAC region
In a press statement, Tencent, the company behind the popular app, said that throughout the Asia Pacific region, WeChat has experienced tremendous growth over the year.
Growth in WeChat's active user base in Asia Pacific (excluding China) is over 60% in the past year. Among Asian markets, Hong Kong (222%), Taiwan (166%) and The Philippines (100%) have experienced the most impressive growth rates.
The results show that 74% of WeChat users through Asia Pacific are between the ages of 16 and 34.
"We are extremely pleased with WeChat's positive growth both globally and in the Asia Pacific region. WeChat continues to revolutionize the way people connect with each other, GWI's recent results indicate WeChat's strong and diverse offering to users. We consistently strive to provide users with a holistic social communication experience and will continue to deliver with this revolutionary, all-in-one approach," said Poshu Yeung, Vice President of International Business Group at Tencent.