Telecommunications company, Vodafone, has expanded its Australian call centre base with the hire of 150 new recruits to its customer care team in Tasmania.

The news follows its recent announcement in March to double its Hobart operations, creating 750 new jobs in order to offer its customers local, knowledgeable service across its customer care lines, online support and social media teams.

Vodafone sales and Service director, Craig Reines, said while many other telecommunications companies are sending jobs overseas to cut costs, it is important that Vodafone invests in its customers and creates jobs for Australians.

"Our customers tell us they are fed up with overseas call centres and want to speak to someone who understands their issue and can fix it, quickly. We are bucking the industry trend of offshoring customer-facing roles because that's what our customers want," he said.

Reines claimed that Vodafone is well on track to deliver the 750 jobs it promised by the end of 2014, with the 150 new recruits mostly being locally based talent who live in and around its call centre in Kingston, Tasmania, where the company has had its operations for 14 years.

"Our history shows that we are firmly committed to Tasmania and are proud to be adding $90 million in economic benefits each year to the Tasmanian economy."

Reines also encouraged employees from rival telcos who have had their jobs sent offshore to consider applying for a role as part of its call centre expansion.

"Given the call centre job losses in the telecommunications sector in recent times, we would welcome anyone with experience to consider applying for work with Vodafone in Tasmania," he added.

Tasmanian Minister for Economic Development, David O'Byrne, said Tasmania is increasingly becoming a destination of choice for contact centres with a highly skilled and loyal Tasmanian workforce.

"This is another example of Tasmania diversifying our economy to create sustainable jobs for the future for all Tasmanians. This is a vote of confidence in the Tasmanian economy and a major investment in the Kingston community," he claimed.