Australian multinational Servcorp has partnered with Cloud player Equinix to launch a new mobile VoIP product in a bid to expand its footprint in the Asia Pacific.
Servcorp OneFone is a mobile application which allows customers to be contacted on a local telephone number via a cellular network.
Through Equinix's global footprint and network-dense datacentres, latency is significantly reduced and quality of service is enhanced as hops are reduced during VoIP routing.
With nearly 30 per cent of Servcorp's customer base using the application to establish a presence in new markets, they have claimed to have reduced mobility costs by up to 60 per cent.
The deployments in Equinix's International Business Exchange data centers in Australia, Japan and Singapore give Servcorp a choice of ideal network service providers in each region, saving on costs and ensuring consistent performance while expanding into new markets.
According to a company statement, one of the advantages of deploying in Equinix is the carrier neutrality, a key decision in choosing a datacentre for Servcorp.
Servcorp CTO, Daniel Kukucka, said the overall benefits offered by Equinix made them the only choice.
"From a costs perspective we have saved on Cap-Ex and mobility costs," he said.
"This was made possible through providing consistency across all operating regions, and the flexibility of choice to connect to dedicated network providers.
"Equinix's global footprint means we are perfectly placed for expansion into new markets in Europe and Middle East over the next six months, and with the Equinix Marketplace we have access to over 4000 potential partners as we continue to grow our business."
Equinix director of Cloud and enterprise, Asia Pacific, Eric Hui, said the partnership was a perfect fit, with Servcorp's business expansion goals aligning with his company's international footprint.
"Servcorp will have immediate access to cloud computing providers by co-locating in Equinix datacentres, and realise the benefits of a flexible IT infrastructure, supporting their aspirations in evolving Data Management, Network Optimization and Applications."