Quickflix has signed an agreement with LG to distribute Quickflix's digital service through LG televisions and Blu-Ray players in Australia and New Zealand.
The new partnership will go live in the first quarter of this year.
"We estimate the potential addressable audience for Quickflix streaming to now be in the many millions," Stephen Langsford, Quickflix's CEO, said in a statement.
Quickflix also has streaming partnerships with Kogan and PlayStation 3.
The company found itself in some financial trouble late last year, but its CTO, Tim Parsons, recently told Computerworld Australia Quickflix is still finding its feet and aims to reach profitability this year.
Quickflix also has plans to sign agreements with Optus resellers to stream its services and combine the billing charges on one bill.
So far, Exetel is the only Optus reseller who has confirmed it plans to offer Quickflix services, with the ISP still finalising pricing details.
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