Networking firm, Brocade, has launched a new channel program in a bid to break open the software-defined networking market.
According to a company statement, the Alliance Partner Network channel program further expands the company's mission to lead the SDN market by including SDN focused deal registration and demo program discounts, as well as a global reseller initiative for Brocade Vyatta vRouter products.
Brocade A/NZ country manager, Greig Guy, said, with the introduction of the Brocade Vyatta 5400 vRouter into the channel and the new SDN-focused APN program, Brocade was delivering on its promise of empowering partners to succeed while furthering its existing business and technology efforts.
"We are focused on building technology solutions around the vision and possibilities created by Ethernet fabrics, and the new channel program supports that goal," he said.
According to a company statement, program updates support new initiatives for reselling Brocade Ethernet fabric solutions.
When Ethernet fabrics are combined with SDN initiatives - including those that will evolve out of this program - network operators will be able to optimize their environment for virtualisation on every level. The program offers software networking-specific materials, sales and technical kits, updates to existing channel enablement platforms, demos and technical and sales training.
Brocade also plans to roll out additional APN program changes in the second half of 2014 that will include more in-depth specialization updates, as well as key programs to reward partners that are providing managed and cloud service provider (MSP) and (CSP) programs.