• CEO Jeff Bezos unveiled Amazon's first smartphone on Wednesday, calling it Fire.
  • It is the first smartphone with head-tracking technology.
  • It's a 4.7 in. HD display device with a quad-core Snapdragon 2.2 GHz processor.
  • The Fire goes on sale July 25 exclusively through AT&T for $200 for the 32GB version, $300 for the 64GB version, both with a two-year contract, or $649 unlocked, according to Amazon's Web site.
  • A limited introductory offer gives new Fire owners 12 months of Amazon Prime for free, valued at $99, for access to a wide array of movies, TV shows, books, songs and products, as well as free shipping.
  • Fire presumably runs on the Kindle OS, a variant of Android that is used in Amazon's Kindle tablets.
  • Amazon is primarily interested in connecting to its 250 million Amazon and Amazon Prime customers with a phone that makes it quick and easy to buy videos, music and other goods over the Web.
  • Several important features stand out in Fire, including Dynamic Perspective, a sensor technology that was under development for four years at Amazon. The technology relies on four front-facing cameras to create 3D effects and to allow tilting of the phone with one hand to navigate through Web sites, books and maps.
  • With the special Firefly button, users can scan barcodes, QR codes, Web addresses, phone numbers, songs, movies and 70 million of products, including household items, to discover more information about each.
  • Amazon has also armed its new Fire with a Mayday button, which has been used in the Kindle Fire HDX tablet since it was introduced eight months ago. The Mayday button provides users with video access from the device to customer support within 15 seconds.

(With inputs from IDG sources)