More than two thirds of all technology users are interested in a budget iPhone 5C, according to a survey, but around 50 percent of survey respondents say they would consider a 'cheap' iPhone only if it cost less than £200. See also: Live coverage of Apple 2013 iPhone event from Cupertino, California.
See also: iPhone 5C review.
When asked: 'IF APPLE UNVEILS A BUDGET IPHONE, HOW CHEAP WOULD IT HAVE TO BE TO TEMPT YOU TO BUY?' 69 percent of the more than 12,000 respondents expressed an interest in buying an iPhone with a top price of £400. But only 2 percent said they would be interested if the budget iPhone cost more than £300, and 29 percent said they would not be interested regardless of price. That is counterbalanced by the 7 percent of respondents to our poll who said they are were interested in a budget iPhone, whatever it costs.
This is interesting because Apple is widely believed to be about to launch its next high-end flagship iPhone, the iPhone 5S. We're expecting a live event next Tuesday September 10 to coincide with the launch of Intel's BayTrail processors and the Mac Pro. More pertinant to this story, there are strong rumours that at the same event Apple may also launch a first budget iPhone, the putative iPhone 5C. (See also: New iPhone 5S release date UK: When will the new iPhone arrive?)
iPhone 5C: the 'budget' iPhone?
This would be a first step into the world of inexpensive tech for Apple, or at least Apple after Steve Jobs returned from hiatus. But inexpensive is a relative term and we don't expect a 'cheap' iPhone to go anywhere near sub-£200. Expect the budget iPhone 5C to be priced starting at £349 or even £399. KGI analyst, Ming-chi Kuo recently stated the he expects the cheap iPhone to sell for between $400 and $500 which is £230-320 - but would probably be around £400 in the UK, after tax and the usual inflationary effect Sterling has on foreign goods. Similar amounts have been touted by case maker, Tactus.
As such our survey results suggest at best a lukewarm reception for a 'cheap' iPhone that is priced in the middle ranking of all smartphones. Would users of a mid-range Android be tempted to change? It's difficult to say without knowing more about the iPhone 5C. (See also: iPhone 5C vs iPhone 5S comparison review: what's the difference between iPhone 5C and iPhone 5S?)
iPhone 5C: what we know
Leaked photos show the iPhone 5C rear casing made from polycarbonate plastic. It's expected to come in five different colour options: white, blue, red, green, yellow and red.
We expect a 4.5in or 4in display, with an A5 processor and a 5Mp rear facing camera. Find out more in our iPhone 5C rumour round-up.
Budget iPhone: what the people say
The survey ran over three weeks from Monday 12 August on PCAdvisor.co.uk. To date there have been 12,067 votes. The PC Advisor budget iPhone poll remains open here if you want to have your say.
In response the question 'IF APPLE UNVEILS A BUDGET IPHONE, HOW CHEAP WOULD IT HAVE TO BE TO TEMPT YOU TO BUY?', 25 percent of respondents selected 'under £100'. This was virtually matched by the 24 percent who selected £100-£200. Just 11 percent were prepared to pay up to £300 and chose the answer '£200-£300', and only 2 percent chose '£300-£400'.
Other responses were 'I'm not interested in the budget iPhone regardless of price' (29 percent), 'I am interested in the next iPhone, and cost doesn't matter' (7 percent) and 'I don't know' (1 percent).