Apple's iPhone themed-event may be taking place at 10am in Cupertino, but due to the time difference it'll be Beer O'Clock in London when Tim Cook et al take to the stage in Cupertino.
See also Apple iPhone 5 launch: as it happens
With this in mind, the London Mac User Group (LMUG) is holding its own event in a London pub where it'll set up projectors and big screens for the unveiling of the iPhone 5, iOS 5 and iCloud.
Though event organisers stress that they can't guarantee there'll be a live feed from Cupertino, the Bagel Tech team will be in attendance, and attendees will be able to follow all of the announcements and discuss them with other Apple fans and experts.
The event will take place at Wood Marylebone, which you can find at 21 Balcombe Street, Marylebone, NW1 6HE - nearest tubes are Marylebone and Baker Street - and entry is free, though you might want to make sure you get there in plenty of time.
As well as a selection of real ales, wines and soft drinks, the Wood also serves Thai food. You can check out the event's Facebook page for more information. There will also be a raffle.
Of course, if you can't make it, stay tuned to Macworld.co.uk, where we'll have a live text feed from the Cupertino event.