Google has started rolling out a fresh new look for its Play Store.
Android smartphone or tablet users will start to see the new look as is rolls out globally over the next few weeks, said Google. Devices running Android 2.2 Froyo and above will get the update which the internet search giant describes as 'simple' and 'clean'.
Google said: "The new design focuses on bigger images that jump off the page. Similarly themed content is grouped together so you can hone in on a magazine to read or an app to try."
In a similar way to Google Now, content such as apps and games appear in the new version of the Play Store as 'cards'. There's also a bigger emphasis images. As you scroll down, more recommendations will appear, said Google.
Purchasing apps and content in the Google Play Store has also been streamlined. The overall theme is a lot lighter and brighter than before bringing the store in-line with Google's other Android apps like Google Now and Gmail.
Google has also announced that its Play Music service has launched in a further seven countries: Australia, Austria, Ireland, Belgium, Luxembourg, New Zealand and Portugal.
Aside from a new Google Play Store interface, we're expecting plenty more from the company this year. A new version of Android, 5.0 Key Lime Pie, should arrive and quite possible a Nexus 5 smartphone. Google Glass, the firm's smart glasses, are also expected to be released commercially by the end of the year.