It's official. Amazon really has been working on its own smartphone. See also: how to get Amazon Fire Phone in the UK and Amazon Fire Phone release date, price and specs.

Amazon CEO Jeff Bezos unveiled the Fire phone today at a special event at the company's headquarters in Seattle, Wash.

The device sports a 4.7-in. screen, a 2.2GHz quad-core processor, 2GB of RAM and a 13-megapixel camera. Bezos also noted that Amazon will offer unlimited storage in the cloud for photos.

The Fire phone will also have a Mayday button for quick connection to customer support.

Developing story. More to come.

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