Computer manufacturers spend a fortune creating the right image for their products, Sony chief among them. But you'd have a thought a little more effort could have gone into this photo…

At first glance, it’s the traditional laptop promotional image - the customary cup of coffee is present, as is the 21st century apartment with wood-panelled floor and comfortable chairs. Doesn't it just make you want to be the person who's seen carrying that trendy laptop? Not if you intend to actually use it...