Three BBC-branded channels will appear on YouTube following today’s announcement of a partnership between the two companies.
One entertainment channel will feature clips of shows and specially commissioned promotional content linked to popular series such as Doctor Who. At its launch it will also include special features such as video diaries to show viewers around the sets of some of the programmes.
The deal is a first of its kind for the BBC and BBC Worldwide. The BBC hopes the deal will enable users to sample content and, in the future, see the full version on its iPlayer tool, which will enable users to watch BBC television programmes and listen to BBC radio programmes after they have been broadcast.
Clips from BBC Worldwide programmes such as Top Gear and The Mighty Boosh will be featured on a second entertainment channel which will also include a limited amount of advertising.
The third news-based channel will take clips from BBC World, the BBC’s international commercial channel. This will feature 30 clips a day of the latest news and worldwide analysis. Only users outside the UK will have access to advertising-funded clips. Users will also be able to comment on, rate and recommend clips to others, creating a strong community emphasis.
Mark Thompson, director-general of the BBC said, “YouTube is a key gateway through which to engage new audiences” and the partnership will provide a “creative outlet for a range of short-form content from BBC programme makers”.
Simon Danker, director of digital media at BBC Worldwide who negotiated the deal, told us: “In terms of development we would hope to increase the amount of content now available such as comedy, drama and factual. We will tailor the editorial proposition as we get feedback from viewers. We know that YouTube is passionate about video and about BBC content so it makes sense for us to partner in this way.”