Troubled high-street retailer Woolworths, which went into administration late last year, will be re-born online.
The brand has been bought by Shop Direct, a company run by Daily Telegraph owners Sir David and Sir Frederick Barclay. Shop Direct also runs online shopping sites Littlewoods Direct and Additions Direct.
The company says the Woolworths website would be live by the summer. It has also purchased the Ladybird children's clothing brand that was stocked in stores and intends to make this available online.
Woolworth went into administration in November with £385m in debts. A buyer for the struggling business, which had 807 shops across the UK, never emerged.
Shop Direct chief executive Mark Newton-Jones said the website would allow Woolworths to "stay at the heart of British retailing".
"Woolworths is a much-loved brand that engenders huge affection among British consumers and is an important part of the country's retail heritage."
Shop Direct said it would reveal further details in the next few months.
See also: Woolworths bins music CD sales