Hong Kong employers doubts the reliability of a job applicants' LinkedIn profiles, said Robert Half that released the results of a new survey on Monday.
The survey, which polled 150 CFOs and finance directors in Hong Kong, reveal that over two-thirds (69%) of employers found the information posted on LinkedIn to be 'sometimes' trustworthy and/or reliable. A further 7% said they never trust profiles that are posted on the world's largest professional networking site.
Directly-received applications for employment are still more widely accepted in Hong Kong as 85% of survey respondents consider this form of job application to be more reliable when recruiting professionals than through LinkedIn profiles.
Among those who question the accuracy of a potential candidate's LinkedIn profile, 51% of respondents are concerned about the lack of a system to qualify information. This is followed by the opportunity to exaggerate experience or skills (24%) and the relative anonymity of social media (17%).
When asked about factors that they consider important when reviewing profiles on LinkedIn, the top three most-selected attributes are: experience (60%), education background (45%), recommendations (31%) and updated profile information (31%).
"Social networking websites are among the most popular ways of nurturing professional relationships today," said PallaviAnand, director of Robert Half Hong Kong. "Whether you interact online or in person, showing respect to those you know, and helping them achieve their goals, is the ultimate way to network. Therefore, it's important to be truthful and professional, and use technology so it has a positive effect on your relationships with colleagues and business contacts and, ultimately, your career."
According to Robert Half, there are close to 600,000 professionals using LinkedIn in Hong Kong.