The digital revolution has created an unexpected challenge: How do you get work done when a world of amusements is always just a click away?
I'll tell you how later. But first, let's understand the problem.
Our primary work tools - PCs, laptops, mobile phones and tablets, plus the software and websites that we access through those devices - are the same tools that can instantly conjure up distracting, fun and entertaining content.
Hmm. Which to choose? Finish those sales reports, or check your Facebook page? Get started on next week's presentation, or watch a few videos on YouTube? Proof-read Bill's 12-page spreadsheet, or get an update on your local news from the BBC?
People can easily waste an entire afternoon struggling with online distractions. It's a growing problem that keeps getting worse. Here's why:
The human mind is hardwired to pursue curiosity, play and social interaction. Fighting online distractions is really a battle against human nature.
When we mix professional activities with online distractions, it's easy to believe that we're combining a lot of work with a little play, when in fact we're really engaging in a little work and a lot of play. If we intend to work, if we are stressed about work, then we feel like we've been working even if we haven't actually accomplished much.
People tend to evaluate their own performance by asking themselves: 'How much work did I do today?' That's the wrong question. Ask yourself: 'What did I accomplish?' For many, the honest answer is: 'Not very much'.
Distractions are constantly evolving, and we aren't. In all spheres of online entertainment - games, blogs, social networking - creators are inventing new ways to make their content more addictive. Sites like Facebook are taking over the internet because they're better at compelling people to engage.
The worst part of all of this is that as internet distractions gobble up more of our time and attention, we feel like we're working harder while our real work keeps piling up. So we force ourselves to work more and longer hours and bring more of our work home.
The more we work, the more our minds rebel and gravitate to the amusements. It's a self-reinforcing phenomenon that results in not really enjoying fun, and not getting our work done.
Both at work and at home, we're never fully working and never fully enjoying our time off.
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