BT is planning a new television service called BT Vision.
The service combines access to digital-terrestrial channels through the aerial with broadband-powered video on demand. It will launch in the autumn.
BT Broadband customers who want to be first in line for the service can register for it now.
BT has arranged a string of content deals for the service, including one deal with Endemol to license programming and develop interactive content for BT Vision.
Other content partners include Cartoon Network, BBC Worldwide, Paramount and Warner Music Group, National Geographic Channel and kids' TV programming leaders HIT Entertainment and Nelvana.
Customers will be able to choose from a wide range of on-demand film, music and television programming as well as a groundbreaking interactive and communications service, all available through their TV sets.
BT Vision will use the BT Hub, which also offers wireless networking for computers and lets customers make up to five different simultaneous calls using VoIP (voice over IP) technology.
Dan Marks, CEO of TV services at BT, said: "BT Vision will be offered nationwide and will not be restricted to metropolitan areas. As with Freeview, there will be no mandatory subscription."
This story first appeared on Macworld.co.uk.