Ask.com is also in the process of creating two search results pages that will be served up whenever people enter the queries 'Ask privacy' or simply 'Privacy' in the search engine. These pages will contain information and links related to online privacy in general and to Ask.com policies in particular.
Thus, Ask.com's decision is a good one, but not an earth-shaking move that is out of the ordinary, Meeks said. "Ask.com is falling in line with industry standards," he said.
Paul Stephens, director of policy and advocacy at Privacy Rights Clearinghouse, one of the 14 organisations that signed the letter, welcomed Ask.com's decision to adopt a policy that is "consistent with those of most online businesses".
Google didn't immediately reply to a request for comment on Wednesday, but in the past has said that it doesn't want to put the privacy link on its home page because the link would be unnecessary clutter in the famously minimalist page.