Amazon has announced it now offers software and games in the form of a digital download.
The online retail giant has finally taken the digital plunge in software and games market allowing customers to download or buy redeemable codes. The service is now live at Amazon.co.uk for PC and Macs.
"Customers buying software and video games who want their products quickly can now download these products straight to their computer with the click of a button." said Xavier Garambois, vice president of European Consumer Business at Amazon EU.
"Not only is this exciting for everyday purchases but for major upcoming releases, Amazon customers will be able to get their hands on products without waiting for them to arrive in the post."
As well as titles including Tomb Raider, Far Cry 3, The Sims 3, Borderlands 2 and Mass Effect 3, there is a dedicated Free-To-Play Store for, er, free games. Titles include Stronghold Kingdoms and Castlot.
Software includes Microsoft Office, Adobe Photoshop, Norton anti-virus and Rosetta Stone on both PC and Mac.
Much like the Amazon Cloud Player, customers are given a Games and Software Library where purchases can be browsed and downloaded again. Amazon is also offering pre-orders for digital downloads.
As well as content for PC and Mac, the new section of the site includes product codes and keys which are redeemable on Origin, Xbox Live or Microsoft Office.com.
It gives consumers more choice when it comes to digital copies of software and games and rivals services such as Steam.